Posts tagged “apple”
Wired Magazine is 20 years old. They write:
In his very first editor’s letter, Louis Rossetto wrote, “There are a lot of magazines about technology. WIRED is not one of them. WIRED is about the most powerful people on the planet today: the Digital Generation.” On this, our 20th anniversary, the time has come to reflect on this generation of leaders, thinkers, and makers. These people, their companies, and their ideas have shaped the future we live in today. Below, we’ve gathered stories for, by, and about the people who have shaped the planet’s past 20 years—and will continue driving the next.
I remember when it came out, distinctly marking me as old. I also vividly remember being excited when that iconic, thick, heavy slab arrived in the mail - for years in Louisiana and then throughout college. They’ve got a number of good features looking back, including a nice historical piece; a piece by Jason Kottke about kottke.org; and a fun, old picture of Steve Jobs, captioned simply “Remembering a Legend” (attached below).
They also interviewed Bill Gates, a different kind of legend, who had some great quips throughout his interview.
20 years ago we had the idea that information could become available at your fingertips. We got that done. Now everyone takes it for granted that you can look up movie reviews, track locations, and order stuff online. I wish there was a way we could take it away from people for a day so they could remember what it was like without it.
We need a malaria epidemic in the blogging community! Either that or we need people who have seen the malaria epidemic to start blogging. Seriously, we have two communities that don’t intersect with each other. One is about a billion and a half people—families, children—who live in malaria-prone areas. The others are living pretty nice lives, and it’s great. If the malaria epidemic was nearby, this stuff would be very prominent.
People doing innovative work in technology are making a huge contribution—they don’t have to feel bad about it. But if they make enough money, they should give some of it away to causes that they personally develop a connection to. If they can have an awareness about global poverty and disease, that’d be great. Twenty years ago, I didn’t have much awareness about those things. But in 1993, Melinda and I took a trip to Africa and made the decision to focus mostly on global health.
But what I’ve always felt is that a team of people doing something they really believe in is like… When I was a young kid there was a widowed man that lived up the street. He was in his eighties. He was a little scary looking. And I got to know him a little bit. I think he may have paid me to mow his lawn or something.
And one day he said to me, “come on into my garage, I want to show you something.” And he pulled out this dusty old rock tumbler. It was a motor and a coffee can and a little band between them. And he said, “Come on with me.” We went out into the back and we got just some rocks. Some regular old ugly rocks. And we put them in the can with a little bit of liquid and a little bit of grit powder, and we closed the can up and he turned this motor on and he said, “Come back tomorrow.”
And this can was making a racket as the stones went around.
And I came back the next day, and we opened the can. And we took out these amazingly beautiful polished rocks. The same common stones that had gone in — and through rubbing against each other like this, creating a little bit of friction, creating a little bit of noise — had come out these beautiful polished rocks.
That’s always been in my mind as a metaphor for a team working really hard on something they’re passionate about. It’s that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together, they polish each other and they polish the ideas, and what comes out are these really beautiful stones.
Most of the reviews on the web note how much more expensive the new Retina Macbook Pro is relative to the newly-upgraded ‘standard’ MBPs. Thought I’d do a little comparison to see how things shake out when we look at equivalently configured machines, considering the entry-level Retina MBP as our baseline.
Caveat: It doesn’t seem necessarily reasonable to compare the two base models — they’re different machines (same processor, but different storage technologies/ capacities and different amounts of ram, etc). But to hell with it.
2.3GHz Quad-core Intel Core i7, Turbo Boost up to 3.3GHz
8GB 1600MHz DDR3 SDRAM - 2x4GB (+$100)
256GB Solid State Drive (+$500)
SuperDrive 8x (DVD±R DL/DVD±RW/CD-RW)
MacBook Pro 15-inch Hi-Res Antiglare Widescreen Display (+$100)
Moshi Mini DP to HDMI Adapter with Audio Support (+$34.95)
Total Price: $2,533.95
Now, let’s adjust the Retina MBP into an equivalent configuration.
2.3GHz Quad-core Intel Core i7, Turbo Boost up to 3.3GHz
8GB 1600MHz DDR3L SDRAM
256GB Flash Storage
Apple USB SuperDrive (+$79)
Backlit Keyboard (English) & User’s Guide
Apple Thunderbolt to Gigabit Ethernet Adapter (+$29)
Total Price: $2,307.00
Of course, this also isn’t really fair. The addition of the SSD on the standard MBP bumps the price up significantly and reduces the storage capacity from the default configuration.
Going in the other direction — increasing the “flash” capacity of the Retina MBP to 768GB on the higher end model to match the HDD capacity of the standard model (750GB) — adds a hefty $500, pushing the total cost upwards of $3400. In that case, the standard model comes out looking like the winner (but without a Retina display and solid state storage).
Jason Snell / Macworld: Tim Cook at All Things D →
Jason Snell did an amazing job covering Tim Cook’s interview with Walt Mossberg and Kara Swisher at this year’s All Things D conference. My favorite bits from Tim are below - secretive on products, opening up on all the other important stuff.
Tim: We’re going to double down on secrecy on products. I’m serious. However, there’s going to be other things where we’re going to be the most transparent company on the world. Like social change. Supplier responsibility. What we’re doing for the environment. We think that transparency is important in these areas, and if we are, other people will copy us.
In the past we did an annual report and that was our method of transparency. Did we do more than others? I think most people would say yes. Our actions were clearly much more. But our communication was once per year. Now we’re putting out monthly reports. We want everyone to know what we’re doing, and we hope people copy us.
Kara: Assess the China situation. You have many critics, not just fictional ones.
Tim: We decided over a decade ago that there were things we could do better than anyone else, and those things we could do ourselves. And other things, other people could do those better than we can… manufacturing was one of those. The operational expertise and engineering and supply chain mgt, Apple does all of that. But manufacturing, we said, you know, other people can do that as well as we can.
Walt: Is that still true?
Tim: I think it’s still true. We went through a lot of effort in taking overtime down. It’s hard, it’s complex. Some people want to work a lot. Some people want to work a whole lot because they want to move and work for a year or two and bring back as much money as they can to their village. We took a position to say we want to bring this down. We’re measuring working hours for 700,000 people. I don’t know who else is doing this. And we’re reporting it. It’s almost like the labor report that the U.S. puts out.
Walt: There’s been a lot of attention in the last month to revival of manufacturing in the US, WSJ today had a piece about wages in US being relatively attractive. You used to have factories in the US. Do you ever see the possibility? You’re a huge company, the most influential company in tech. One of the most in any industry. Will there be an Apple product ever made in the US?
Tim: I want there to be. This isn’t well known, but the engine for the iPhone and the iPad are built in the US, not just for the US but the world. The glass for your iPhone is made in a plant in Kentucky, not just for the US but other markets outside the US. so I think there are things that can be done in the US, not just for the US, but exported for the world
People focus on the final assembly, because that’s the part where people look at it and say that’s an iPhone, they don’t think of all the parts underneath that add significant value. So on assembly, could it be done in the US? I hope so some day. The tool and die maker skill in the US began to go down in the 60s and 70s. How many tool and die makers do you know now? We couldn’t fill a room. In China you’d need several cities.
So there has to be a fundamental change in the education system, to bring back some of this. But there are things that we can do. The semiconductor industry is fantastic in the US. The Corning deal with glass in Kentucky, this is fantastic. So we will do as many of these as we can do.
And we will use the whole of our influence [so] that we can do it.
Bloomberg Tech Blog: "Now Can We Start Talking About the Real Foxconn?" →
Tim Culpan, on 20 March :
There are also things happening at Foxconn that just aren't sexy to talk about: the cheap accommodation and subsidized food for workers, the Foxconn-run health centers right on campus, the salary that's well above the government minimum and other companies, the continuous stream of young workers who still want to work there.
The problem with Mike Daisey's lies is that they've painted a picture of the Evil Empire, a place devoid of any happiness or humanity. A dark, Dickensian scene of horror and tears. They also make anyone who tries to tell a fuller, more balanced account look like an Apple or Foxconn apologist because your mind is already full of the "knowledge" of how bad it is there.
To the public, a story about a 19-year-old shrugging her shoulders and claiming work is not so bad just can't stand up against a 12-year-old working the iPad factory lines. The naïve and youthful smile of a kid having found his first girlfriend at a Foxconn work party pales in comparison to a crippled old man holding an iPad for the first time. Compared to the lies, the truth just doesn't make good theater.
And again, on 23 March:
If one of the most ardent and well-versed groups in the whole labor debate struggles to put a finger on exactly what the standards are for good employment practices, then there's little hope that the rest of the industry's stakeholders can reach a conclusion, let alone actually achieve it.
Some things are clear. Worker deaths are bad. Underage labor, with such ages clearly defined, is also bad. A safe, clean, healthy work environment is good. Social welfare such as health-care and pensions, also good. Student internships are a grey area while that ultimate desire of all workers - a decent living wage - hasn't exactly been solved in the West. So far neither local laws nor industry self-regulation have succeeded in turning these principles into rules the industry will comply with. Meanwhile, neither camp has done anything to compare conditions at Apple suppliers with the rest of the industry, the country, or the rest of the world.
His second set of points hit the nail on the head. We know what's good and bad -- but we don't know how to contextualize what we know about Apple and Foxconn in the larger global picture. More importantly, we're not clear how to move forward. So, yes, we can all acknowledge there's a problem and something needs to be done. But until there are clear standards and actionable, realistic, mutually agreed upon steps forward, the caustic, circuitous discourse will continue.
Mike Daisey: "It's not journalism. It's theater." →
Ira Glass, showing again why he's among the best journalists in America today:
I have difficult news. We've learned that Mike Daisey's story about Apple in China - which we broadcast in January - contained significant fabrications. We're retracting the story because we can't vouch for its truth. This is not a story we commissioned. It was an excerpt of Mike Daisey's acclaimed one-man show "The Agony and the Ecstasy of Steve Jobs," in which he talks about visiting a factory in China that makes iPhones and other Apple products.
The China correspondent for the public radio show Marketplace tracked down the interpreter that Daisey hired when he visited Shenzhen China. The interpreter disputed much of what Daisey has been saying on stage and on our show. On this week's episode of This American Life, we will devote the entire hour to detailing the errors in "Mr. Daisey Goes to the Apple Factory."
Daisey lied to me and to This American Life producer Brian Reed during the fact checking we did on the story, before it was broadcast. That doesn't excuse the fact that we never should've put this on the air. In the end, this was our mistake.
We're horrified to have let something like this onto public radio. Many dedicated reporters and editors - our friends and colleagues - have worked for years to build the reputation for accuracy and integrity that the journalism on public radio enjoys. It's trusted by so many people for good reason. Our program adheres to the same journalistic standards as the other national shows, and in this case, we did not live up to those standards.
Friends and loved ones encouraged me to see Daisey's show and listen closely. They pointed to my like of Apple products. I read about it, thought about it, and tried to balance it with the picture of conditions that Apple (and now others) puts out about their industrial hygiene and environmental practices. It didn't all fit, but I made room for it.
Today, then, the shocker -- This American Life is retracting the previous show and dedicating an hour to setting the record straight. Who does this in this day and age? Who makes a public pronouncement of their own fallibility and goes out of their way to correct it in an ethical way that respects their audience?
I'd argue very few do this. Corrections are relegated to the dusty interior pages of print papers and magazines and hidden from online viewers, for the most part, in the nether regions of websites. NPR may be the exception (as a slight aside, their ethics portal clearly and nicely lays out their stance on a number of things, including retractions, social media, and the like).
Looking forward to hearing the show and continuing to support This American Life's breed of ethical, conscientious, and respectful journalism.
One amendment: I doubt working conditions are perfect in Apple's contractor's factories in China and elsewhere. We know that efforts are being taken to improve them. We know that Apple is beginning to be more transparent about what goes on and is working with independent auditors to get some more precise data about working conditions. And we know they have a long way to go to true transparency.
Industrial hygiene and environmental audits of this type are difficult -- they're heavily biased because they are scheduled visits, often with predetermined and specific objectives. What Daisey's conflation of theatre and journalism does, though, is undermine legitimate reports of working conditions. Exaggeration for theatre may be fine, but the maniacal press tour -- with his descriptions of specific chemical exposures, guards with guns, underage workers, etc passed off as fact -- doesn't work. No one will argue that conditions should improve - but for them to improve, we need a true understanding of baseline conditions, actionable interventions to make the situation healthier, and regular reporting to understand how the situation is changing.
An interview with the London Evening Standard.
What is more difficult is when you are intrigued by an opportunity. That, I think, really exercises the skills of a designer. It's not a problem you're aware of, nobody has articulated a need. But you start asking questions: what if we do this, combine it with that, would that be useful? This creates opportunities that could replace entire categories of device rather than tactically responding to an individual problem. That's the real challenge and very exciting.
Our goal is to create simple objects, objects that you can't imagine any other way. Get it right and you become closer and more focused on the object. For instance, the iPhoto app we created for the new iPad completely consumes you and you forget you are using an iPad.
In my opinion, this is what sets Apple apart. The design has evolved to a point that the product nearly melts away. The hardware that creates the experience has been reduced to the bare minimum. Apple makes the trick seems simple - but, in fact, it is next to impossible. Vision, iteration, and refinement - repeated over and over - has yielded the most intuitive and best technology products we've ever seen.
Steve Jobs is gone.
We're lucky to live during a period of vast technological transformation that has changed the ways in which we interact with the world and people around us. Much of this is directly due to the persistent vision of Steve.
I grew up surrounded by Apple products. In the beginning, there was an Apple II, on the floor of a sparsely furnished home in Florida. I was young and memories of this time are scant, but there are a few photos of me, diaper-clad, in front of the computer, surrounded by toys but fixated on the keyboard and screen. It began there, around 30 years ago. We moved, and I don't remember if that computer came with us. But I distinctly remember going to get the original Mac, waiting in the car with my mom while pops picked it up from the nearest retailer -- a few hours from home. My father's excitement was palpable, contrasting his usual even keel. I remember that machine, unlike anything in the house. Unlike anything else anywhere, period. The ImageWriter + the amazement at making a crude drawing and then being able to print it. Then, the upgrade to a "Fat Mac," with its awe-inducing 512KB of ram. My dad got a Mac II (color!) and a laser printer. I remember helping my dad unpack it and set it up on the kitchen table, a hulking beast of a machine. I began to explore fonts and type. I printed, learned, and reveled in a newfound ability to create. I was hooked.
File it away as possibly incorrect, but I'm guessing that later in the Fall of this year, Apple will drop the 2 from the iPad name and release iPad HD or iPad pro or iPad SOMETHING, marking the first split in this product line. I don't think they'll go iPad 3 -- after all, they declared 2011 the year of the iPad 2.
Update: CLAIM CHOWDAH! WRONG! WRONG! WRONG! We're already at iPad (4th generation).