Posts tagged “social responsibility”

Jason Snell / Macworld: Tim Cook at All Things D

Jason Snell did an amazing job covering Tim Cook’s interview with Walt Mossberg and Kara Swisher at this year’s All Things D conference. My favorite bits from Tim are below - secretive on products, opening up on all the other important stuff.

Tim: We’re going to double down on secrecy on products. I’m serious. However, there’s going to be other things where we’re going to be the most transparent company on the world. Like social change. Supplier responsibility. What we’re doing for the environment. We think that transparency is important in these areas, and if we are, other people will copy us.

In the past we did an annual report and that was our method of transparency. Did we do more than others? I think most people would say yes. Our actions were clearly much more. But our communication was once per year. Now we’re putting out monthly reports. We want everyone to know what we’re doing, and we hope people copy us.

Kara: Assess the China situation. You have many critics, not just fictional ones.

Tim: We decided over a decade ago that there were things we could do better than anyone else, and those things we could do ourselves. And other things, other people could do those better than we can… manufacturing was one of those. The operational expertise and engineering and supply chain mgt, Apple does all of that. But manufacturing, we said, you know, other people can do that as well as we can.

Walt: Is that still true?

Tim: I think it’s still true. We went through a lot of effort in taking overtime down. It’s hard, it’s complex. Some people want to work a lot. Some people want to work a whole lot because they want to move and work for a year or two and bring back as much money as they can to their village. We took a position to say we want to bring this down. We’re measuring working hours for 700,000 people. I don’t know who else is doing this. And we’re reporting it. It’s almost like the labor report that the U.S. puts out.

Walt: There’s been a lot of attention in the last month to revival of manufacturing in the US, WSJ today had a piece about wages in US being relatively attractive. You used to have factories in the US. Do you ever see the possibility? You’re a huge company, the most influential company in tech. One of the most in any industry. Will there be an Apple product ever made in the US?

Tim: I want there to be. This isn’t well known, but the engine for the iPhone and the iPad are built in the US, not just for the US but the world. The glass for your iPhone is made in a plant in Kentucky, not just for the US but other markets outside the US. so I think there are things that can be done in the US, not just for the US, but exported for the world

People focus on the final assembly, because that’s the part where people look at it and say that’s an iPhone, they don’t think of all the parts underneath that add significant value. So on assembly, could it be done in the US? I hope so some day. The tool and die maker skill in the US began to go down in the 60s and 70s. How many tool and die makers do you know now? We couldn’t fill a room. In China you’d need several cities.

So there has to be a fundamental change in the education system, to bring back some of this. But there are things that we can do. The semiconductor industry is fantastic in the US. The Corning deal with glass in Kentucky, this is fantastic. So we will do as many of these as we can do.

And we will use the whole of our influence [so] that we can do it.

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